What makes a professional photographer.

Anyone can take a striking image once in a while, a professional on the other hand is tasked to do it on every assignment. The delivery of imagery that is of high technical standards, creative and perfect to illustrate their clients need, images that communicate with the chosen demographic.

Images that work without the support of endless text, images that speak for themselves. 

Who has the ideas on how to take an image.
How to give a great brief.